Brand identity agency · India

Identities that compound over years,
not just look good on launch day.

We design full brand identity systems for ambitious startups, D2C brands, and SaaS founders. Strategy, logo, type, colour, voice, motion, guidelines. Strategy-led, not just visuals. Starts at Rs.50,000.

Let's talk ↗ See pricing
14d
Starter ship time
Rs.50k
Starter tier
60d
Full rebrand timeline
30+
Guideline pages (Pro)
01 / The problem

Logos without a system around them.

Most agencies sell a logo and call it brand identity. Six months later your website, deck, packaging, social, and email all look like they belong to four different companies. We ship full systems, not stand-alone marks.
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No voice, just visuals

Beautiful logo, no guidance for how the brand sounds in copy. Tone drifts post-launch. We define voice, principles, and writing rules so the brand reads consistent even when you're not in the room.

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No usage rules

Junior designer rebuilds the logo at the wrong proportions. Marketing uses the wrong colour codes. Every Pro and Premium identity ships with a clear-space rule, colour hex codes, and do-not examples.

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Guidelines no one reads

A 50-page PDF that lives in a folder. We design guidelines as a working doc: short, illustrated, page-per-rule, sectioned so your team actually opens the page they need.

02 / Pricing

Three tiers. Strategy-led. No retainers.

50% to start, 50% on signed launch. If after the first strategy and concept review you don't want to continue, full refund.
Starter

Starter identity

Rs.50,000
Ships in 14 days
  • Logo plus monogram
  • Type pairing (display plus body)
  • Colour palette (primary plus 3 supports)
  • Mini brand guidelines (~6 pages)
  • All vector and raster files
  • 2 rounds of revisions
Let's talk ↗
Pro

Full identity system

Rs.1,50,000
Ships in 30 days
  • Brand strategy (positioning, audience, voice)
  • Logo system (mark, monogram, app icon)
  • Type, colour, motion language
  • Full brand guidelines PDF (~30 pages)
  • Social media templates (Instagram, LinkedIn)
  • Email signature, deck cover, business card
  • 3 rounds of revisions
  • 60 days of post-launch support
Let's talk ↗
Premium

Full rebrand

Rs.4,00,000
Ships in 60 days
  • Everything in Pro
  • Brand naming (5 to 10 candidates with rationale)
  • Trademark and domain availability check
  • Messaging architecture and tagline
  • Brand-aligned website (coordinated with web team)
  • Print collateral system (packaging, stationery)
  • Brand launch plan (internal plus external)
  • 90 days of post-launch support
Let's talk ↗
03 / Process

From strategy to launch in 14 to 60 days.

We don't start designing visuals until positioning is locked. Strategy first, system second, launch third.
01

Strategy lock

90-minute call plus async questionnaire. Positioning, audience, voice principles, competitive landscape. You leave with a strategy doc you sign.

Week 1
02

Identity system

Logo plus type plus colour. 3 to 5 concept directions per Pro and Premium. We refine the chosen direction across mark, monogram, motion.

Week 2, 3
03

Guidelines and collateral

Brand guidelines PDF, social templates, deck cover, email signature, stationery. Premium adds print system plus website coordination.

Week 3, 4
04

Launch and handover

Files, source, guidelines, copyright transfer. Internal launch plan. External announcement plan. Support window starts here.

Week 5, 8
04 / Approach

What a brand identity actually contains.

Four pillars. Each one shipped end-to-end. None of these are optional in our Pro or Premium tier.
Strategy

Positioning, audience, voice principles, competitive map. Decided BEFORE any visual work. Strategy doc lives separately so it guides content and marketing too.

Visual system

Logo, monogram, app icon, type pairing, colour palette, motion language. All built as a system so they hang together across surfaces.

Voice and copy

Tone principles, do-and-don't writing rules, sample taglines, sample social copy, sample email copy. So your brand reads consistent even when we're not writing it.

Guidelines and templates

Working PDF (page-per-rule). Plus editable templates for social, email, deck, business card, stationery. So your team applies the brand without re-asking us.

05 / Proof

Brand systems we've shipped across categories.

SaaS, D2C, fitness, personal brands. Each shipped as a full system, not a stand-alone logo.
D2C

Studio Goodu

Full identity for a small-batch food brand. Logo system, packaging direction, social templates, voice principles.

Read case study ↗
AI · SaaS

Betaknot AI

Identity system for an AI product company. Strategy-led, with custom motion language for product surfaces.

Read case study ↗
Personal brand

Ken Kammal

Author personal brand. Identity, voice principles, social templates, stationery system.

Read case study ↗
See all work ↗
100% money-back guarantee

Strategy and concept review didn't land it? Full refund.

If after the first strategy and concept review you don't want to continue, you can walk with 100% refund. After approval, refunds are pro-rated to remaining scope. We have not had to refund yet. Either we ship something you want to live with for years or we don't keep your money.

06 / Questions

Things founders ask first.

How much does brand identity design cost in India? +
Starter identity is Rs.50,000 (logo plus type plus colour plus basic guidelines, 14 days). Pro identity is Rs.1,50,000 (full system plus strategy plus voice plus collateral, 30 days). Premium rebrand is Rs.4,00,000 (strategy plus naming plus identity plus website integration, 60 days).
What's included in a brand identity package? +
Starter: logo, type pairing, colour palette, mini guidelines (~6 pages). Pro: full strategy, voice, logo system, type and colour, full guidelines PDF (~30 pages), social and email templates. Premium: everything plus naming plus messaging plus website coordination.
How long does brand identity design take? +
Starter: 14 days. Pro: 30 days. Premium rebrand: 60 days. All timelines start from signed contract and the first 90-minute strategy call.
Do you do brand strategy as well? +
Yes. Pro and Premium tiers include strategy: positioning, audience, competitive landscape, voice. We don't design visuals before strategy is locked. Strategy doc is delivered separately so it can guide content, marketing, hiring.
Can you rebrand my existing company? +
Yes. Premium tier exists for full rebrands. We audit existing equity (recognisable colours, type, marks worth keeping), assess what's hurting the brand, then redesign from positioning down.
Do you offer brand naming? +
Yes, included in Premium tier. We do positioning-aligned naming (not random word generators), trademark availability check, domain availability check. 5 to 10 candidate names with rationale.
What's a brand guidelines PDF? +
A working document your team and vendors use to apply your brand consistently. Logo usage, clear space, colour values, type rules, voice principles. Pro is ~30 pages, Premium is ~60 pages.
Will the identity work across digital and print? +
Yes. Pro and Premium include both digital templates (social, email) and print templates (business cards, decks, packaging mockups).
Who owns the brand identity? +
You do, fully. Logo copyright transfers on signed launch. Editable source files (Figma, AI, fonts) handed over. Guidelines PDF source handed over. No license, no royalty.
Do you offer a money-back guarantee? +
If after the first strategy and concept review you don't want to continue, full refund. After approval, refunds are pro-rated to remaining scope.
07 / Talk to us

Want a free 15-minute brand audit?

Send us your current brand (website, social, deck). We'll send back a Loom: what's working, what's leaking trust, what we'd ship in your first 30 days. Free, no pitch unless you ask.

Send my brand ↗
Email Chaitanya WhatsApp See full work