About / Who we are

One team.
One direction.

An independent creative agency that helps brands grow. Brand, AI films, websites and ads, made as one system by the people you brief. No account managers, no hand-offs between agencies.

Our story

Growth is one system.

We2 was started by Chaitanya and Gungun, who like making things and don’t love meetings. One half growth and systems, one half craft and typography. We work with founders and growing brands who want sharp work and a real conversation.

We kept seeing brands pay one agency for a logo, another for a website and a third for ads, then watch the pieces pull in different directions. So we built the opposite. The brand, the films, the site and the ads come from one team, and every launch builds on the last.

We pick one direction and commit to it. Rounds are short, decisions come with reasons, and we ship instead of iterating into oblivion. We don’t outsource the work or add names to a project to inflate the invoice. The people on the call are the people doing the work.

Be seen· Be remembered· Be chosen· Be found again· One team· Built to grow· Be seen· Be remembered· Be chosen· Be found again· One team· Built to grow·
How it fits

Four parts. One team.

AI films get a brand seen. A brand identity gets it remembered. A website gets it chosen. Performance marketing brings people back, and tells us what to make next.

Our north star is clarity. Work that explains itself without an essay attached. AI speeds up the making. People own the taste, the direction and every final call. We’d rather make one strong decision than show you ten safe ones.

What we do
01

AI Video & Films

Product films, ads and UGC made with AI on your real product, in the volume your feed needs. Be seen.

02

Branding & Identity

Positioning, naming, the mark and the system around it: type, color, voice and packaging. Be remembered.

03

Websites & Apps

Sites, stores and apps that turn attention into enquiries and orders. Fast, clear, built to grow. Be chosen.

04

Performance Marketing

Paid social, search and creative testing that bring the right people back, and show what to make next. Be found again.

FAQ / Common questions

Frequently Asked Questions

The things brands ask before they brief an independent agency. Here are honest answers.

How does a typical project run from kickoff to launch?

Every engagement starts with a 30-minute call to agree on outcomes, timelines and what good looks like. Week one is research and direction. The middle weeks are design rounds with you in the loop. The last week is roll-out into the channels you actually use.

How long does a brand identity usually take?

A full identity typically lands in 4 to 6 weeks. Smaller scopes (a single logo, a one-page site) can finish in 10 to 14 days. Anything faster is a sprint and we tell you upfront if it is the right call.

Who actually does the design work?

The work is the work. Every project goes through the same standard, the same care, the same quality bar. You see the design as it happens, give feedback in real time, and end with a brand that holds up under pressure.

How often will we hear from you?

Weekly progress in a shared Figma plus a recorded Loom walk-through. You always know where the project stands without needing a meeting.

How are projects priced?

Fixed fee per scope, paid in two parts. Half on kickoff, half on launch. We send a one-page scope before we start so the number does not move. If the scope changes, we say so before doing the work.

Do you offer monthly retainers?

Yes, for brands shipping consistently. A retainer locks in a monthly hour bucket for design, social and rollout work. Best for teams that do not want a full-time hire but need design weekly.

What does a project start at?

Identity systems start at Rs. 35,000. Single websites at Rs. 25,000. Smaller asks (decks, single posts) we take case by case.

Are taxes and other costs extra?

Quotes are exclusive of GST. Stock photography, fonts, and third-party tooling (if needed) are billed at cost. Everything else is included.

How many revisions are included?

Two rounds at the direction stage, two at refinement. After that we start a small change-order, usually a few thousand for an extra round. Most projects do not need it.

Can scope change mid-project?

Yes, with a note. We quote the delta in writing and only start once you sign off. No surprise invoices.

What is not included by default?

Photography production, video editing, copywriting beyond core brand voice, and ongoing social posting. We can add any of these on top with a separate scope.

Do you sign NDAs?

Yes. Send yours over before the kickoff call and we will sign before sharing anything sensitive.

What files do I receive at the end?

Editable source files (Figma and Illustrator), production-ready exports (SVG, PDF, PNG, JPG), a brand guide PDF, plus any social or print templates we built. Everything in a structured Drive folder.

Who owns the final design?

You do. On final payment, all rights transfer. We may show the work in our portfolio unless you ask us not to.

Will you help us roll the brand out after launch?

Yes. We offer a 30-day post-launch support window for small fixes. Bigger rollouts (campaigns, packaging variants, new pages) we quote separately.

How are files handed over?

A single Google Drive link, structured by file type. Source, exports, guide, templates. We keep our own backup for 12 months in case anything goes missing on your side.
“

A brand isn’t a logo. It’s the first thing a stranger believes about you. Good design closes the gap between the two faster than words can.

Our founders

The people you brief.

No layers between you and the work. The names below are the ones answering your emails, shaping your brand, and shipping your films and site.

“One brief. One team. Every piece pointed the same way.”

We2 · Chaitanya & Gungun
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