Logos that work everywhere,
not just on the moodboard.
We design original, concept-led logos for startups, D2C brands, and SaaS founders in India. Wordmark, monogram, icon. Full vector handover. Three concepts, never twenty. Ships in 7 days. Starts at Rs.15,000.
Logos that could be anyone's.
Generic geometry
Stack a leaf on a roundel for wellness. Slash with circuit for tech. Every category has a visual cliché. We start from your story, not the cliché library.
Logos that break at small sizes
Beautiful in 800px Figma frames. Mush at 32px Twitter avatar. We test every concept at favicon size before we even show it.
No system, just a mark
You get a JPG. No spacing rules, no incorrect-usage examples, no monogram for app icons. Six months later the brand looks inconsistent everywhere. Our Pro and Premium tiers include the system.
Three tiers. Fixed price. No retainers.
Single logo
- One logo direction (wordmark OR mark)
- 3 concepts at first review
- 2 rounds of revisions
- Full vector handover (AI, SVG, PDF)
- Raster files (PNG, JPG) at standard sizes
- Copyright transfer on signed launch
Logo system
- Wordmark, monogram, app icon
- 5 concepts at first review
- 3 rounds of revisions
- Editable Figma source file
- Mini brand kit (colour palette, type pairing, usage rules)
- Favicon, social profile icon, stationery preview
- All file formats handed over
Logo plus brand kit
- Everything in Pro
- Full brand guidelines PDF (logo, type, colour, voice, motion)
- 30 days of Instagram and LinkedIn templates
- Email signature, deck cover, social handles refresh
- Brand-mark animation (Lottie ready)
- 60 days of post-launch support
From brief to logo files in 7 days.
Brief lock
60-minute call. Customer, positioning, must-haves, must-avoids. You leave with a one-page brief you sign.
Concepts
3 to 5 concepts depending on tier. Each rendered at favicon, business card, app icon, and large-format sizes so you see them in real contexts.
Refine
You pick one direction. We refine geometry, weight, spacing, contrast. Up to your tier's revision limit.
Handover
Final files in all formats. Brand kit doc. Copyright transfer. CMS-ready favicon. Done.
Logo families that hold up.
Renders cleanly at 16×16 and 32×32. Recognisable as a square thumbnail in a browser tab.
Wordmarks read at 11pt on a 360px mobile viewport. No unreadable thin weights.
Works in pure black and pure white. No gradient, no glow, no fancy effect required to be recognisable.
Mocked up on a real product, real packaging, real app icon, real social profile. Looks owned, not generic.
Marks we've shipped across categories.
Studio Goodu
Mark for a small-batch food brand. Wordmark plus monogram plus an icon system used across packaging.
Read case study ↗Betaknot AI
Identity for an AI product company. Geometric wordmark with a monogram for app icon.
Read case study ↗Ken Kammal
Personal-brand identity for an Indian author. Wordmark plus monogram plus stationery system.
Read case study ↗Don't love any of the first-round concepts? Full refund. No questions.
If after the first review you don't see at least one concept worth refining, you can walk with 100% of your money back. No proving, no legal back-and-forth. We have used the refund clause zero times so far. Either we ship something you love or we don't keep your money.
Things founders ask first.
Want a free 5-minute audit of your current logo?
Send us your current mark. We'll send back a Loom: what's working, what's breaking at small sizes, what we'd ship in your first 7 days. Free, no pitch unless you ask.
Send my logo ↗