For boutique fitness studios

Sites that turn "I'll think about it" walk-bys into bookings.

We design websites for boutique fitness studios including CrossFit, F45, yoga, pilates, boxing. Built around your booking software (Mindbody, Glofox, Mariana Tek). Shipped in 14 days. 100% money-back if it isn't better than what you have.

Let's talk ↗ See pricing
14d
Full site ship time
$2,500
Studio Pro tier
100%
Money-back guarantee
7
Brand sites shipped
01 / The problem

Your Instagram is doing the work. Your site is leaking the leads.

73% of boutique-studio site visits come from mobile. Most studio sites lose intent at every scroll between "curious" and "book trial".
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The trial CTA is buried

Hero says 'transform your body'. Every gym says that. The book-a-trial button is below the fold on mobile. Every scroll drops intent by ~15%.

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The proof is invisible

You have 200+ Google reviews at 4.9 stars. They're on a /reviews page nobody clicks. Trust signals need to live in the hero, not hidden three clicks deep.

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Booking is a tab full of nothing

Trial click opens Mindbody in a new tab. The visitor sees an unstyled widget with no studio branding. Half abandon there. We embed booking that looks like your site.

02 / Pricing

Three tiers. No retainers. No hidden hours.

Fixed scope, fixed price, fixed timeline. 50% to start, 50% on launch. If you don't think the final site is better than what you have today. Full refund, no questions.
Studio Starter

Landing page redesign

$750
Ships in 7 days
  • One hero-first landing page
  • Booking CTA optimized for mobile
  • Trust strip (reviews, members, coaches)
  • 1 round of revisions
  • Hosted on your domain, your platform
Let's talk ↗
Studio Pro

Full site + booking integration

$2,500
Ships in 14 days
  • 5,7 pages: home, schedule, trial, classes, about, coaches, contact
  • Mindbody / Glofox / Mariana Tek booking embed (white-labeled)
  • Mobile-first design, sub-2s load time
  • Coach + class type photography direction
  • 2 rounds of revisions
  • Training so you can update copy yourself
Let's talk ↗
Studio Premium

Site + brand refresh

$5,000
Ships in 21 days
  • Everything in Studio Pro
  • Logo and brand mark refresh
  • 30 days of social post templates (Instagram, story, reel covers)
  • Email signature + booking confirmation template
  • Brand guidelines PDF for your team
Let's talk ↗
03 / How it works

From signed contract to live site in 14 days.

No drawn-out discovery. No 12-stakeholder review cycles. Single owner, single decision-maker, fast ship.
01

Discovery call

15 minutes. Your business, your booking flow, your members. We lock scope by end of call.

Day 0
02

Design

You see homepage + key page wireframes by day 4, full hi-fi by day 8. Your feedback shapes the next pass.

Day 1,8
03

Build

We build in HTML / Webflow / Framer (your call). Booking embed wired in. Tested across 8 devices.

Day 9,12
04

Ship

Pushed to your domain. We train you on edits. 14-day warranty for any post-launch tweaks.

Day 13,14
04 / Recent work

Seven brand sites across premium categories.

We haven't shipped a fitness site yet, but these are how we work when the brand has to feel premium. Same standard applies to studios.
Architecture

Studio Goodu

Site for an architecture studio that needed to read as confident, restrained, and design-led without a single buzzword.

studiogoodu.in ↗
Lifestyle / D2C

Snob

Premium lifestyle brand site. Editorial layout, brand-photography-led, sub-2s load on mobile.

snob.co.in ↗
AI / SaaS

Betaknot AI

Their team needed a site that didn't embarrass on partnership calls. Shipped in 2 weeks. Closed 3 partnerships post-launch.

betaknot.ai ↗
05 / For boutique fitness

Concept redesigns we did for fun.

Two real boutique studio sites, redesigned unsolicited. No client engagement, just shows you exactly how we'd approach yours.
[ concept redesign 01. placeholder ]
Concept · CrossFit box

Coming soon

An unsolicited redesign of a US CrossFit affiliate site. Will be live here once the design is finalized.

[ concept redesign 02. placeholder ]
Concept · Yoga / pilates

Coming soon

An unsolicited redesign of a UK boutique pilates studio. Will be live here once the design is finalized.

The guarantee

If you don't think the final design is better than what you have today, we refund 100%.

Judged by you, alone. No clauses, no "but did you really give feedback" debates. We carry the risk so you can say yes without a board meeting.

06 / Questions

Things studio owners ask first.

Do you work with Mindbody / Glofox / Mariana Tek? +
Yes. We embed booking widgets and style them to match your site so the visitor never feels like they got handed off to a third-party tool. We've tested with Mindbody, Glofox, Mariana Tek, Wodify, and Pike13.
What platform will the site be on? +
Your call. We build in Webflow (easy for you to edit), Framer (faster for small sites), or hand-coded HTML hosted on Vercel (cheapest long-term). We'll recommend based on your team's comfort with editing.
Do you do ongoing maintenance? +
Not as a retainer. We hand off training so you can edit copy and images yourself. If something breaks in the first 14 days post-launch, we fix it free. After that, hourly or scoped fixes only.
Can you do photography too? +
We don't shoot in person. But we'll write you a one-page shot list and brief. exact angles, lighting, count, and member-release language. so a local photographer can deliver what the site needs in one afternoon.
What if we already have a developer? +
Then Studio Starter ($750) is for you. We deliver design + one homepage in HTML/CSS. Your dev integrates. Or just take the free 5-min audit and have your dev fix the issues themselves. we'd genuinely rather you build a better site than ignore the audit.
Where are you based? +
We're a global creative agency working with brands and operators across the US, UK, Australia, Canada, and India. Time zone overlap is handled async. you'll see daily Loom updates instead of meetings.
07 / Start here

Want the free 5-min audit of your site?

Drop your studio URL in a quick call (15 min, no pitch). we'll walk you through 3 things to change before your next batch of new-member walk-ins hit the booking page.

Let's talk ↗
chaitanya@we2design.in · See full work · we2design.in