Guides

Design, explained.

Clear, practical answers on brand identity, logos and websites, for founders and growing brands deciding what to build and what it costs.

What is included in a brand identity

Logo, type, colour, voice, guidelines and more. What a real identity system contains, and what it does not.

Honest price ranges from freelancers to agencies, what drives the cost, and how to budget without overpaying.

A step-by-step checklist to plan a redesign that ships, converts and does not lose your search rankings.