AI product video · We2

AI product video ads, built on the real thing.

An AI product video is a short film of your real product where the setting, light, model and camera are generated, and the product itself is held to a locked reference. We2 makes AI product video ads and product films with sound, cut in 9:16, 4:5, 1:1 and 16:9 for Reels, Shorts and paid social.

Brief a film ↗ Watch the films
01 Product film · Travel Backpack
Full film ↗
02 Product film · Breaker Blue Denim
Full film ↗
Locked
Product reference before any frame
Checked
Every shot reviewed by a person
With sound
Edited to the cut
4 cuts
9:16 · 4:5 · 1:1 · 16:9
02 / Film types

What a product film can be.

One product reference, several kinds of film. Creator-style formats have their own page: AI UGC ads.
01

Hero product film

The launch film. A story, a setting and sound, built around one product.

16:9 · 9:16
02

Ad cutdowns

Short versions with different hooks and offers, made to be tested against each other.

9:16 · 4:5 · 1:1
03

Product page loops

Quiet, looping motion that shows fit, back and detail on the product page.

4:5 · 1:1
04

Key visuals

Stills pulled from the same reference set for banners, the store and statics.

Any ratio
03 / Inputs

What we need from you.

Good references are most of the quality. This is the list we send at the start of every product film.
01

The product, every side

The real product, or sharp, evenly lit photos of the front, back, sides and top. Shape and proportion come from here.

02

The details that matter

Close-ups of the logo, print, label, hardware and any packaging text. These are what models get wrong first.

03

Your brand look

Brand guidelines, past campaigns and references. If there is no brand system yet, a brand identity comes first.

04

Where it will run

Product page, Reels, paid social, YouTube or the site banner. Placement decides the framing and the length.

04 / The work

Product films, made on real products.

Apparel and travel gear, each made with AI on the real product. Tap Sound to listen.
03 Product film · Classic Hoodie
Full film ↗
04 Product film · Mock Neck
Full film ↗
05 Product film · Travel Hoodie
Full film ↗
06 Product film · Oversized Tees
Full film ↗
4 product films · 9:16 · tap Sound to listenEvery film here was generated on the real product

More apparel work is on the AI fashion video page, and the full set is on AI films.

05 / Quality checks

Checked before anything ships.

A person reviews every shot against the product reference. Any shot that fails is remade or replaced, never shipped as it is.
  • 01

    Logo shape and position

    Same mark, same size, same place on the product in every shot.

  • 02

    Text and labels

    No warped or invented lettering. Real artwork goes in where text has to read.

  • 03

    Geometry

    Straps, zips, seams, handles and hardware keep their count and shape.

  • 04

    Colour

    The colourway matches the reference across shots and after the grade.

  • 05

    Motion artefacts

    No melting edges, flicker, morphing or objects passing through each other.

  • 06

    Hands and contact

    Fingers, grip and product handling look physically right.

  • 07

    Continuity

    The product does not change between cuts of the same film.

  • 08

    Sound and timing

    Music and effects sit on the cut and the hook lands in the first seconds.

06 / Formats

Every film, four ways.

9:16VerticalReels, Shorts and Stories
4:5FeedFeed and paid social
1:1SquareFeed and marketplace grids
16:9WideYouTube and site banners
07 / Questions

What brands ask about AI product video.

What inputs do you need for an AI product video? +
The product, or sharp photos of every side with close-ups of the logo, print, label and any packaging text. Add your brand references and where the video will run. If a detail is too fine to read in photos, we ask for a sample.
Can AI handle packaging text and logos? +
Not reliably on its own. Generated text and small logos can warp or misspell. We check every shot for this and, where text matters, place the real artwork in the edit instead of trusting the model.
Do the films come with sound? +
Yes. Our product films are delivered with sound, edited to the cut, so they work with audio on in Reels and Shorts and still read clearly with the sound off in the feed.
Which aspect ratios do you deliver? +
Every film is cut in 9:16, 4:5, 1:1 and 16:9. Each ratio is framed for its placement, so the product stays centred and readable rather than cropped out.
How is this different from a photo to video app? +
An app animates a photo. We write and direct a film around the product, generate it against a locked reference, and have a person check every shot for logo, text, shape and motion errors before delivery.
08 / Start

Got a product? Let's film it.

Send the product and where it will run. If you sell on Shopify, see AI video for Shopify and D2C brands.

Brief a film ↗ See all our work
All AI films How AI product videos are made AI UGC ads Contact us