AI UGC ads, on your real product.
AI UGC ads are creator-style videos, such as talking-head, try-on and day-in-the-life, generated with AI around your real product instead of filmed with a creator. We2 makes them for brands that need many hooks to test on paid social. They are built for volume and testing, not to stand in for a real customer's word.
What AI UGC is, on our side.
UGC works because it looks like a person talking to a phone, not like an ad. AI UGC keeps that format and removes the logistics: there is no creator to brief, ship product to, chase for footage or rebook when a hook needs changing.
We build a small cast of consistent characters for your brand, write the hooks with you, and generate the videos around a locked reference of the real product, the same reference we use for our product films. The product in a try-on looks exactly like the product on your product page.
It sits beside your other creative, not instead of it. The same reference feeds our AI product video work, so a UGC cut and a polished product film can run side by side and still agree on what the product looks like, all the way to the product page on your site.
What AI UGC is good at.
Hook volume
Ten openings on one idea, without ten creator briefs. Paid social rewards testing, and this is the easiest kind of test to make more of.
Consistent characters
The same faces across a month of ads, so a campaign feels like a campaign and not a pile of unrelated creators.
Speed to the next test
When a hook wins, the next variation is a revision, not a new booking. The loop between result and new creative gets short.
What AI UGC is not good at.
Real testimonials
A review only means something if a real person wrote it. We do not present generated characters as customers, and we do not invent social proof.
Results and personal claims
Before-and-after, health, fit-on-my-body and income-style claims need a real person and real evidence. AI should not be used to imply them.
Close product handling
Hands opening, pulling, zipping and pouring are still where models fail most. We keep these moments short and check them frame by frame.
Fine text on screen
Labels, ingredient lists and small logos can warp. We add real text and artwork in the edit rather than trusting generated text.
Labels, platforms and honesty.
Platforms including Meta, YouTube and Google publish rules on AI generated and altered content, and they update them. Some placements ask advertisers to disclose realistic AI people or scenes, and some apply labels automatically.
Because those rules move, we do not bake a fixed answer into a page. We check the current policy for each placement when we deliver, tell you where a label or disclosure applies, and keep a note of what was generated in each file.
The simpler rule we follow regardless of policy: never pass off a generated person as a real customer. AI UGC can show a product honestly. It should not fake who is vouching for it.
The product reference behind every cut.
From angle to a batch of ads.
Angles and scripts
We draft hooks and scripts from the brief and your product claims. You approve them.
Cast and product
We build consistent characters and lock the real product reference.
Generate and review
Videos are generated and checked by people for hands, text and product accuracy.
Cut and hand over
Each video is cut for its placement with captions and sound.
What brands ask about AI UGC.
Need more hooks to test?
Tell us the product and the angle. Running a store? See AI video for Shopify and D2C brands. Weighing AI against a real shoot? Read AI video vs a traditional shoot.