AI video production in India, for brands anywhere.
We2 Design is an independent creative agency in India that makes AI video for brands: product films, AI ads and UGC made with AI on the real product. We work with brands in India, the US and the UK, and a film sprint takes about two weeks from brief to final cuts.
Four kinds of AI video, one look.
Product films
Launch and drop films built on the actual product, with sound, for the feed and the product page.
9:16 · 4:5 · 1:1 · 16:9AI ads
Hooks, offers and variations in the volume paid social needs, read against results.
9:16 · 4:5 · 1:1AI UGC
Talking-head, try-on and day-in-the-life formats with consistent characters. No creator roster.
9:16 · 4:5Key visuals
Campaign stills and hero scenes from the same reference set, for the site, the store and the ads.
Stills · any ratioFor UGC specifically, see AI UGC ads. For product-led ads, see AI product video.
Generated here, made to run anywhere.
Working with brands in India and abroad.
AI video does not need a crew on location, so where a brand sits matters much less than it used to. Briefs, boards, review cuts and final files all move online. A brand in London or New York works with us the same way a brand in Mumbai or Bengaluru does.
For brands in India, that means films made by a team that knows the Indian D2C feed: Reels first, fast drops, a lot of paid social, and audiences who scroll past anything that looks like a template. For brands in the US and UK, it means a senior team that answers the brief directly, not an account layer between you and the people who make the work.
Either way the deliverable is the same: a film made with AI on your real product, checked by people, cut in 9:16, 4:5, 1:1 and 16:9, and ready for the placements you run.
Why an independent senior team.
The founders, not a handoff
We2 was founded in 2022 by Chaitanya Koli and Gungun Parakh. You brief the people who actually direct and check your film.
Brand, films, web and ads
The same team builds the brand identity, the website or store, the films and the ads, so nothing is lost between agencies.
People direct, AI generates
Direction and judgment stay with people. Every shot is checked against the real product, and anything that bends it is remade.
How a film sprint runs.
Brief
Product, audience, placements and date, agreed on a call or by email.
Product reference
We lock the real product: colourway, print, logo, fit and shape.
Direction
Look, characters, settings and a shot-by-shot board.
Generation
Stills first, then motion, against the references.
Review and edit
People check every shot, remake what fails, then edit and add sound.
Cutdowns and delivery
Each ratio framed for its placement and exported.
The full detail of each stage is in our guide to how AI product videos are made.
What brands ask before they brief us.
Wherever you are, brief the film.
Not sure if AI or a shoot suits your next launch? Read AI video vs a traditional shoot first.